Legal
Privacy Policy
Last updated October 28, 2026
This is website information for visitors. It is not legal advice, and it does not create a client relationship.
What this policy covers
This policy explains how Swift Insights handles personal data collected through this website. It applies to this website only. Work Swift does for a client is covered by that client’s agreement, not by this page.
Swift Insights does not sell personal information.
Who we are
This website is run by Swift Insights, LLC ("Swift", "we", "us"), 304 S Jones Blvd #1417, Las Vegas, NV 89107, United States. Swift decides how the personal data collected through this website is used. Under the EU and UK GDPR, that makes Swift the controller of that data.
For any privacy question or request, email contact@swiftinsights.net.
Information you choose to share
If you contact Swift through the form on this website, by booking a call, or by email, Swift receives what you choose to send. That may include your name, organization, email address, phone number, and what you say about the problem you want to solve.
The "Talk to us" message form sends your name, work email, company, topic, any message you write, and, if you give one, your mobile number and whether you agreed to receive text messages, to Swift by email through Web3Forms, a form delivery service. If you choose to book a call, the calendar is provided by Calendly, which loads only at that step. You enter your details in Calendly itself, which uses them to schedule the meeting and send your confirmation. The website passes Calendly only campaign tags (utm_source, utm_medium, utm_campaign, utm_content), never your name or email. They record that you came from this website and the topic you picked. If the link you followed carried campaign tags (utm_source, utm_medium, utm_campaign), the form and the booking calendar include them so Swift knows which campaign you came from. Campaign tags are kept only for the browser session, to attribute a form you send, and are never sent to analytics.
Sending a message does not require an account. Please do not include sensitive personal information or confidential files in a first website inquiry.
Text messages (SMS)
If you give Swift your mobile number and agree to receive text messages, Swift uses it to send messages about your inquiry, scheduled calls, services, and follow-ups. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. The SMS messaging program section of the Terms of Use has the full details.
Swift does not share, sell, rent, or disclose mobile phone numbers, SMS opt-in data, or messaging consent to third parties or affiliates for their marketing or promotional purposes. Swift’s text messaging provider, JustCall, processes your number only to send and receive messages on Swift’s behalf.
Information collected automatically
Hosting logs. Cloudflare, which hosts and delivers this website, records basic technical data each time a page is requested: your IP address, browser type, the page requested, the page you came from, and the time. This is needed to deliver the site and keep it secure. Swift does not use it to build a profile of you.
Analytics. Swift uses Google Analytics 4, provided by Google, to understand how the site is used: which pages are visited, how visitors arrived, general location (such as city or country), device and browser type, and actions such as clicking a "Talk to us" button, opening the booking calendar, sending a message, or booking a call. Google Analytics does not receive your name, your email, or what you write in the form. The site tells Google not to use this data for advertising, and no advertising or marketing tools are used on this site.
Whether analytics is on depends on where you are:
- European Economic Area, United Kingdom, and Switzerland. Analytics is off until you choose Accept.
- Everywhere else. Analytics is on by default. A notice says so, and you can opt out at any time with Opt Out or with Cookie Settings in the footer.
- Global Privacy Control. If your browser sends a Global Privacy Control signal, analytics stays off wherever you are.
To decide which applies, the site reads your browser’s time zone setting on your device. The time zone is not sent to Swift or to any location service. If the time zone does not show where you are, the site asks first, as it does in Europe. Google Analytics is also set, through Google Consent Mode, to keep analytics storage off by default for visitors Google places in the EEA, the UK, or Switzerland, and to keep advertising storage and ad personalization off for everyone. When you choose Accept, Reject, or Save in the banner or in Cookie Settings, the site passes that choice to Google Analytics.
Swift also uses Cloudflare Web Analytics, which is cookieless and does not track individual visitors.
Why we use personal data, and our lawful bases
For visitors in the EEA, the UK, and Switzerland, data protection law requires a lawful basis for each use of personal data:
- Analytics: your consent. You can withdraw it at any time with Cookie Settings.
- Replying to a message or holding a call you booked: taking the steps you ask for before a possible agreement, and Swift’s legitimate interest in answering business inquiries.
- Keeping a record of the conversation: Swift’s legitimate interest in running its business and following up on what you asked about.
- Hosting logs and site security: Swift’s legitimate interest in delivering a working, secure website.
- Remembering your cookie choice: needed to respect that choice and to show that consent was given.
- Legal obligations: where a law requires Swift to keep or disclose information.
Swift does not use website visitors’ information for sale, does not rent contact lists, and does not make decisions about you based only on automated processing.
Cookies and similar technologies
This site uses these cookies and similar technologies:
- Necessary. Used to remember your cookie choice and to operate the site. The si_consent cookie, set by Swift, keeps your choice for 12 months, with a copy in your browser’s local storage. These stay on.
- Analytics. The _ga cookie and a cookie named _ga_ followed by an ID, set by Google Analytics, tell visits apart. They expire 13 months after your last visit, unless you clear them or turn analytics off, which removes them.
- Booking calendar. When you open the booking calendar, Calendly may set its own cookies to run the scheduler and protect it from abuse. Calendly’s privacy notice explains them.
Swift’s own staff may also mark their browsers with a si_team cookie, kept for 12 months and set only when analytics is on, so their visits are labeled as internal and left out of analytics reports. This is never set for visitors.
To change your choice, use Cookie Settings in the footer of any page. You can turn analytics on or off at any time; turning it off removes the Google Analytics cookies from this site. You can also block or delete cookies in your browser settings. Turning off optional cookies does not block the site.
Who receives your data
Swift uses service providers that handle data on its behalf, and only for their service:
- Cloudflare hosts and delivers the website.
- Bluehost registers the website’s domain and keeps a standby copy of the website.
- Web3Forms delivers messages sent through the form to Swift by email.
- Calendly schedules calls you book.
- JustCall sends and receives text messages for Swift, if you agree to receive them.
- Google provides Google Analytics, and Google Workspace hosts Swift’s email, including messages sent to contact@swiftinsights.net. Google explains how it uses data from sites that use its services at policies.google.com/technologies/partner-sites.
- Pipedrive, Swift’s customer relationship management system, may store your inquiry and any call you book.
Swift may also disclose information when the law requires it, or to protect its rights or the safety of others.
International transfers
Swift is based in the United States, and its service providers, including Cloudflare, Google, Calendly, Web3Forms, JustCall, Bluehost, and Pipedrive, may process data in the United States and other countries outside the EEA, the UK, and Switzerland. Those countries may not protect personal data in the same way. Where a provider offers them, Swift relies on the EU-U.S. Data Privacy Framework (with its UK Extension and the Swiss-U.S. Data Privacy Framework) or on the European Commission’s Standard Contractual Clauses (with the UK Addendum where needed).
You can ask for more detail about these safeguards by email.
How long information is kept
- Analytics data: Google Analytics keeps event data for 14 months, then deletes it. Reports built from it show totals, not individuals.
- Messages and bookings: kept in Swift’s email, Calendly, and Pipedrive for as long as needed to handle your inquiry, then deleted, unless a law requires Swift to keep them longer. If the inquiry leads to work together, the client agreement covers what is kept.
- Cookie choice: 12 months, or until you change or clear it.
- Hosting logs: kept by Cloudflare for a limited time, for security and operations.
Your rights in the EEA, UK, and Switzerland
You have the right to:
- ask for a copy of the personal data Swift holds about you
- have data that is wrong corrected
- have your data deleted
- ask Swift to limit how it uses your data
- object to uses based on Swift’s legitimate interests
- receive data you gave Swift in a format you can take elsewhere
- withdraw consent at any time, for example with Cookie Settings, without affecting what happened before
- complain to a data protection authority, such as the one where you live or work. In the UK that is the Information Commissioner’s Office. In Switzerland it is the Federal Data Protection and Information Commissioner.
Swift will reply within one month, and may first need to confirm who you are.
Your rights in US states
Several US states, including California, Colorado, Connecticut, Virginia, Texas, and Oregon, give residents privacy rights. Swift honors these requests from any US visitor, whether or not a state law applies to Swift. You can ask to:
- know what personal data Swift has about you, and get a copy
- correct it
- delete it
- opt out of the sale or sharing of your personal data, targeted advertising, and profiling
Swift does not sell personal data and does not share it for cross-context behavioral advertising or targeted advertising. You can still turn analytics off at any time with Cookie Settings. Swift treats a Global Privacy Control signal as a valid request to opt out.
You can make a request yourself or through an authorized agent. Swift will not treat you differently for using these rights, and will reply within 45 days. If Swift declines your request, you can appeal by replying to that answer, and Swift will respond within 45 days. If you disagree with the outcome, you can contact your state attorney general.
Requests about your information
Email contact@swiftinsights.net and say what you are asking for. Cookie choices can be changed from Cookie Settings in the footer without an email. Information held under a separate client agreement is handled under that agreement, not this page.
Security
Swift uses reasonable care to protect information submitted through the website. No website can promise perfect security. Do not send sensitive personal information, passwords, or confidential client data through a public contact channel.
Children
This website is meant for business visitors. It is not directed at children, and Swift does not knowingly collect personal data from anyone under 16.
Links to other sites
This website may link to other sites, such as a professional profile. Those sites have their own policies. Swift is not responsible for how they handle information.
Changes
Swift may update this policy when the website or the law changes. The date at the top of this page will change with it, and the version posted here is the one that applies.
Contact
Questions about this policy can be directed to:
- Organization: Swift Insights, LLC
- Postal address: 304 S Jones Blvd #1417, Las Vegas, NV 89107, United States
- Privacy contact: contact@swiftinsights.net